A multi-faceted platform within the athletic and outdoor culture, a source and inspiration for an enhanced lifestyle through personal activity, community, and product.

For the launch of WAY MORE, Patrick Pilz offers a personal and self-critical look at how running has changed

APR MAG Editorial by Keng Pereira
featuring the New Balance Hierro V9

Focusing on three activities – running, cycling, and hiking – their first collection features garments for outdoor movement…

Together with Sarah Löscher and Eileen Jordan…

An interview with Prof. Jana Strahler on performance and pressure, mental strategies, the impact of social media and how to become a more mindful runner.

Houdini Sportswear, a swedish high-performance outdoor brand, are constantly pushing the limits of producing high-quality garments with modern minimalistic design and innovative technology while striving towards what has seemed impossible…

APR MAG for Peak Performance SS24 Editorial

How Tom Reynolds and Christian Brecheis experienced the Atacama Desert.

Maria, Hannah and Helen have very little experience with mountaineering or outdoor adventure sports. Now, they are heading from Berlin to Bishorn for a unique adventure.

HAVEN, founded in 2006 by Arthur and Daniel Chmielewski, is a men’s lifestyle brand based in Vancouver, Canada with an additional store in Toronto. For the release of their new…

A dystopian short film by Tristan Hageman, Keng Pereira, and Pim Pimental.

The story of Oakley begins in a small garage in Southern California, not far from today’s headquarter in Foothill Ranch. Jim Jannard, founder and dog owner, was selling bike grips…

How hylo athletics is balancing maximum utility with the smallest impact. When asked about their challenges, hylo athletics founder Michael Doughty says it’s dealing with himself. As a former professional…

Lots of female-identifying-persons (FIP) navigate the terrain of nighttime running with a mix of caution and personal empowerment. Growing up as a FIP, you’re often taught…

The APR MAG Product Index allows for more meaningful conversations around product by setting the language standards around key, objective characteristics. It pushes reviews beyond…

APR MAG for Peak Performance SS24 Editorial Photography: Lorenz GohlkeCreative Direction: APR MAGProduction: APR MAG

Mike Kratzer has been at the Speed Project multiple times, always running in crews. This year, he decided to do a solo attempt. 500 Kilometers through the desert, from Los…

Anna Kollmann-Suhr on her fascination of riding bikes, the ups and downs of her career as a cyclist, on overcoming old habits and how she painfully had to learn to take a step back.

The APR MAG Product Index allows for more meaningful conversations around product by setting the language standards around key, objective characteristics. It pushes reviews beyond the solely subjective experience into…

For Lee Stuart, former brand director of Amsterdam-based streetwear & culture powerhouse PATTA, it’s all about family, community and diversity. You can hear it in the way he speaks and…

Luca Andrea Tessarini talks about his new piece 0.5 AEON at DE SCHOOL in Amsterdam, his work as a dance choreographer, and his creative process.

A five day trip through the Dolomites.

In the world of sportswear design, the fusion of functionality and aesthetics has become a form of art that has evolved over many years, reflecting not only changes in fashion,…

A field report by division:bpm and DSRC.

APR (Advanced Physical Research) MAG is a multi-faceted platform within the athletic and outdoor culture. To it’s community, APR MAG is a source and inspiration to live an enhanced life. …