A multi-faceted platform within the athletic and outdoor culture, a source and inspiration for an enhanced lifestyle through personal activity, community, and product.

After a career in high-fashion, the acclaimed designer Nur Abbas founded gnuhr in 2024. APR MAG met Nur to talk about how his fashion-experience influences his current work, his design philosophy, how it feels to be copied, and what he learned about out himself from working with Kanye West.

The Trail Fever is a story of shifting priorities – when nature, once at the centre, became the backdrop for advertising human ambition…

Emily Molnar is the Artistic Director of the Nederlands Dans Theater (NDT). She creates the artistic philosophy and the pathway for the company…

Thomas Cykana is the Senior Director of Collaborations and Partnerships at HOKA. In his role, he works with designers, brands, and creators from all of the world to welcome them…

By setting new standards, Errolson Hugh has become the focal point of technical apparel—and for some, of fashion itself.  As a leader in design and process, his influence extends across…

An APR MAG Editorial by Sofia Blu Cremaschi for CEP exploring the fragile line between multiple dimensions.

Growing up in Buenos Aires, Argentina, Gonz Ferrero built a diverse career working in finance, in media, and in the music and entertainment industry, before taking over the helm at…

With their work at Merrell, Paul Ruffles, Brand Director for Merrell 1TRL, and Jon Sanreget, Product Line Manager for Performance and head of MTL (Merrell Test Lab), are shaping the…

For Jahan Behbahany, Senior Director of Apparel Innovation at Nike, thinking outside the box is his daily business. APR MAG first met Jahan during UTMB weekend in Chamonix, where he presented Radical AirFlow to a select media group…

Over roughly 185 kilometers with countless ascents and descents, we faced extreme conditions…

Whether it’s modern outdoor brands or highly respected industry figures, fast fashion is making its way into the outdoor sector through an increasing number of collaborations…

APR MAG Editorial by Tom Klein featuring the Nike ACG Air Phassad.

Jean-Marc Djian, SATISFY’s Vice President of Footwear, on developing its first-ever running shoe, TheROCKER.

APR MAG met Abby for a very honest and open conversation on her hands-on approach and intuition.

An APR MAG Interview with Kristian Blummenfelt, Olympic Champion,Ironman World Champion, 70.3 World Champion, and World Triathlon Series winner. 

For the launch of WAY MORE, Patrick Pilz offers a personal and self-critical look at how running has changed

APR MAG Editorial by Keng Pereira
featuring the New Balance Hierro V9

Focusing on three activities – running, cycling, and hiking – their first collection features garments for outdoor movement…

Together with Sarah Löscher and Eileen Jordan…

An interview with Prof. Jana Strahler on performance and pressure, mental strategies, the impact of social media and how to become a more mindful runner.

Houdini Sportswear, a swedish high-performance outdoor brand, are constantly pushing the limits of producing high-quality garments with modern minimalistic design and innovative technology while striving towards what has seemed impossible…

APR MAG for Peak Performance SS24 Editorial

How Tom Reynolds and Christian Brecheis experienced the Atacama Desert.

HAVEN, founded in 2006 by Arthur and Daniel Chmielewski, is a men’s lifestyle brand based in Vancouver, Canada with an additional store in Toronto. For the release of their new…

A dystopian short film by Tristan Hageman, Keng Pereira, and Pim Pimental.

The story of Oakley begins in a small garage in Southern California, not far from today’s headquarter in Foothill Ranch. Jim Jannard, founder and dog owner, was selling bike grips…

How hylo athletics is balancing maximum utility with the smallest impact. When asked about their challenges, hylo athletics founder Michael Doughty says it’s dealing with himself. As a former professional…

Lots of female-identifying-persons (FIP) navigate the terrain of nighttime running with a mix of caution and personal empowerment. Growing up as a FIP, you’re often taught…

APR MAG for Peak Performance SS24 Editorial Photography: Lorenz GohlkeCreative Direction: APR MAGProduction: APR MAG

Mike Kratzer has been at The Speed Project multiple times, always running in crews. This year, he decided to do a solo attempt. 500 Kilometers through the desert, from Los…

Anna Kollmann-Suhr on her fascination of riding bikes, the ups and downs of her career as a cyclist, on overcoming old habits and how she painfully had to learn to take a step back.

For Lee Stuart, former brand director of Amsterdam-based streetwear & culture powerhouse PATTA, it’s all about family, community and diversity. You can hear it in the way he speaks and…

Luca Andrea Tessarini talks about his new piece 0.5 AEON at DE SCHOOL in Amsterdam, his work as a dance choreographer, and his creative process.

A five day trip through the Dolomites by Nis Alps.

In the world of sportswear design, the fusion of functionality and aesthetics has become a form of art that has evolved over many years, reflecting not only changes in fashion,…

A field report by division:bpm and DSRC.

APR MAG (Advanced Physical Research) is a multi-faceted platform within the athletic and outdoor culture. To it’s community, APR MAG is a source and inspiration to live an enhanced life. …