Product Index:
Apparel & Accessories
The APR MAG Product Index allows for more meaningful conversations around product by setting the language standards around key, objective characteristics. It pushes reviews beyond the solely subjective experience into the nuances of expertise—facilitating discussion around what makes a product unique and useful.
By indexing your own apparel or accessories and comparing them with the APR MAG Product Index you will better understand which qualities are important for you. The index guides you in communicating your preferences by referring to objective characteristics and therefore serves as a tool for enabling better-informed consumers.
We’ve broken down this Apparel Product Index into 10 key characteristics: Use Case, Cut, Fit, Fabric, Temperature Control, Breathability, Water/Wind Resistance, Construction + Features, Weight, and Price.
Use Case
The intended use of a product broken up into three categories—Everyday, Athletics, and Outdoor. Everyday: intended for everyday, casual, lifestyle wear. Athletics: Performance product for working out, competing, and other intense physical activities. Outdoor: intended for use in nature, excursions, camping, etc.
Please be aware that, especially with Use Case, categories may seamlessly blend into one another.
Cut
The style and silhouette of a product ranging from slim to oversized.
Fit
The accuracy of a products size chart and grading.
Fabric
The type of material used broken up into 3 general categories of natural, blended, and synthetic. Blended refers to a hybrid of natural and synthetic fibers, such as for example a cotton-polyester blend.
Temperature Control
The products ability to remove or retain heat rated on a scale from Cooling, Standard, to Warming.
Breathability
The overall ability of the product to allow for airflow between it’s layers rated on a scale from Non-Breathable to Very Breathable.
Water/Wind Resistance
The products performance in various weather conditions. Broken up into four categories: No Weather Resistance, Wind Proof, Water Resistant, and Water Proof.
Weight
The products weight per square meter of fabric. Ranging on a scale from > 100g to 700g+
Price
Ranging from <50€ to >500€.
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