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Services

By apr mag
 — 
June 8, 2026

Encompassing creative strategy, seeding, editorial services, and activations that go beyond the common standard of brand marketing.

CONSULTANCY

As an integral part of our agency work, we offer general consultancy to elevate our clients brand. We develop strategies, create new, compelling projects, and we identify and initiate potential collaborations with the right partners.

SEEDING

Instead of sending impersonal seeding packages to KOLs and the community, we have developed exciting and conscious concepts for seeding. We offer seasonal, as well as project-based seeding.


EDITORIALS

Our editorials, based around real life scenarios, present an authentic, modern take on our client’s product. They highlight the product in an exciting yet organic way to serve each customer as a guideline for future purchases.

EVENTS & ACTIVATIONS

APR MAG physically and virtually brings people together in the athletic and outdoor culture. We offer our clients an entry to local communities and provide insight into social spaces or cultural events.

PAST & PRESENT CLIENTS

New Balance, On, Hoka, Nike, Salomon Running, Houdini Sportswear, Goldwin, Oakley, Maurten, Peak Performance, Keen, CEP, Merrell 1TRL

Contact APR MAG
Use Case
Intended use case by the brand, broken down into three categories: Trail, Road, and Race
Cushion
The softness of the shoe’s sole, determined by it’s use of foam. More cushioning increases the level of impact protection while running with minimal cushioning comes closer to a natural running experience (e.g. barefoot). Since there are different types of foams, the equation of “the more foam the softer” does not always work. It is crucial to consider which type of foam it is. Ranging from Hard to Super Soft.
Padding
The amount of padding in the upper. Ranging from No Padding to Very Padded.
Flexibility
The ability to flex when compressed from heel to toe and when twisted. Flexibility and Stability are highly interdependent. As a rule of thumb you can say: the more flexible, the less stable. Ranging from Stiff to Flexible.
Stability
The amount of support provided to the natural rolling movement of the foot. The main factors influencing stability are the sole’s construction and its width. The construction of the upper and the type of lacing can also add to stability. Special Lacing is not considered within this category. Ranging from Free to Supportive.
Traction
The ability of the shoe to maintain stable contact with the ground, mostly determined by the construction of the sole. Added components from external brands such as Vibram or Megagrip can highly influence traction. Ranging from Slick to Very Grippy.
Breathability
The overall mesh density of the upper. Ranging from closed to open
Propulsion
The amount of forward pushing energy return determined by the construction of the sole. Various sole types can add a propulsive effect to the sole such as a Rocker construction or a carbon plate in combination with an energy-returning foam. Ranging from Relaxed to Aggressive.
Drop
The difference in height from heel to forefoot. Ranging from 0mm to 12mm.
Stack Height
The amount of forward pushing energy return determined by the construction of the sole. Various sole types can add a propulsive effect to the sole such as a Rocker construction or a carbon plate in combination with an energy-returning foam. Ranging from Relaxed to Aggressive.
Width
The shoes overall width at its base. This category only refers to the upper to provide information for the overall fit. Ranging from Narrow to Wide.
Width
The overall weight of the shoe. For comparison, we always use the weight of size US 9 for men. Ranging from Ultra Light to Heavy—Ultra Light (<240g), Lightweight (240–280g), Medium (280–320g), Heavy:  (>320g).

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Auguststraße 47a
10119 Berlin
Germany