Gear Talk: Julie Hyld

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March 24, 2025

Gear Talk: Julie Hyld

Julie Hyld is a runner, creative director, and founder of Hyld Studio—a creative practice working across sport and lifestyle to craft impactful content for both commercial and artistic platforms. Julie has collaborated with leading brands including Nike, Salomon, Arc'teryx, Pas Normal, and many others.

Laptop & Notebook

I use both almost daily—they’re essential for my work, my life, and my thoughts. I write everything down, I sketch to think, and I send emails (adulthood!). I bring them everywhere, and there’s rarely a day when I don’t use at least one to jot down ideas. To be honest, neither is irreplaceable, and it’s not about the specific items themselves—it’s just essential for me to have both.

Arc’teryx Totebag

Hands down, I love this tote bag. It’s amazing. I use it for my gym clothes, my work essentials, and as my go-to handbag when I travel. It has foldable sides to protect the inside from rain and is water-repellent on the outside. I haven’t found another tote that’s as functional as it is aesthetically pleasing.

A Good Pair of Trainers

Right now, I’m really into the EVO SL. It’s a super versatile trainer for city life—great for jogging, but also perfect for longer, faster runs. If I had to bring just one pair of shoes without knowing what the day would bring, it would be these.

A Good Sports Bra

I used to think that as long as I had running shoes, I could run no matter what. But honestly, running without a good sports bra can be uncomfortable and far from enjoyable. Some sports bras make it hard to breathe—and trust me, that’s not because I’m big-breasted! Finding one that allows movement, flexibility, and proper support is key.

A Shell Jacket

Like many others, I swear by my collection of shell jackets. Living in Copenhagen means unpredictable weather—rain is always a possibility. And since most people bike regardless of the forecast, including me, having a reliable rainproof outfit is a must. I own a few, but my Arc’teryx shell is the one I reach for the most.

WORDS & IMAGES by Julie Hyld

Use Case

Intended use case by the brand, broken down into three categories: Trail, Road, and Race

Cushion

The softness of the shoe’s sole, determined by it’s use of foam. More cushioning increases the level of impact protection while running with minimal cushioning comes closer to a natural running experience (e.g. barefoot). Since there are different types of foams, the equation of “the more foam the softer” does not always work. It is crucial to consider which type of foam it is. Ranging from Hard to Super Soft.

Padding

The amount of padding in the upper. Ranging from No Padding to Very Padded.

Flexibility

The ability to flex when compressed from heel to toe and when twisted. Flexibility and Stability are highly interdependent. As a rule of thumb you can say: the more flexible, the less stable. Ranging from Stiff to Flexible.

Stability

The amount of support provided to the natural rolling movement of the foot. The main factors influencing stability are the sole’s construction and its width. The construction of the upper and the type of lacing can also add to stability. Special Lacing is not considered within this category. Ranging from Free to Supportive.

Traction

The ability of the shoe to maintain stable contact with the ground, mostly determined by the construction of the sole. Added components from external brands such as Vibram or Megagrip can highly influence traction. Ranging from Slick to Very Grippy.

Breathability

The overall mesh density of the upper. Ranging from closed to open

Propulsion

The amount of forward pushing energy return determined by the construction of the sole. Various sole types can add a propulsive effect to the sole such as a Rocker construction or a carbon plate in combination with an energy-returning foam. Ranging from Relaxed to Aggressive.

Drop

The difference in height from heel to forefoot. Ranging from 0mm to 12mm.

Stack Height

Width

The shoes overall width at its base. This category only refers to the upper to provide information for the overall fit. Ranging from Narrow to Wide.

Width

The overall weight of the shoe. For comparison, we always use the weight of size US 9 for men. Ranging from Ultra Light to Heavy—Ultra Light (<240g), Lightweight (240–280g), Medium (280–320g), Heavy: (>320g).

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