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Objects + Essence
APR MAG Print Exclusive Interview

By apr mag
 — 
February 14, 2026

By setting new standards, Errolson Hugh has become the focal point of technical apparel—and for some, of fashion itself.  As a leader in design and process, his influence extends across designers and brands, including APR MAG. We sat down with him late one evening, after the workday had passed, in his Berlin studio. The space spans several rooms filled with samples, archival pieces, and walls covered in linesheets. Our conversation explored the essence of  ACRONYM, its community, his creation process, the interconnection of function, form, and movement, and his vision for the brand’s future.

Full interview with Errolson Hugh available in APR MAG V.01

PHOTOGRAPHY BY JACK HARE
Errolson Hugh
Errolson Hugh
Errolson Hugh
Errolson Hugh Interview
ACRONYM
ACRNM
Errolson Hugh
APR MAG v.01 Objects + Essence

Full interview with Errolson Hugh available in APR MAG V.01

PHOTOGRAPHY BY JACK HARE
Use Case
Intended use case by the brand, broken down into three categories: Trail, Road, and Race
Cushion
The softness of the shoe’s sole, determined by it’s use of foam. More cushioning increases the level of impact protection while running with minimal cushioning comes closer to a natural running experience (e.g. barefoot). Since there are different types of foams, the equation of “the more foam the softer” does not always work. It is crucial to consider which type of foam it is. Ranging from Hard to Super Soft.
Padding
The amount of padding in the upper. Ranging from No Padding to Very Padded.
Flexibility
The ability to flex when compressed from heel to toe and when twisted. Flexibility and Stability are highly interdependent. As a rule of thumb you can say: the more flexible, the less stable. Ranging from Stiff to Flexible.
Stability
The amount of support provided to the natural rolling movement of the foot. The main factors influencing stability are the sole’s construction and its width. The construction of the upper and the type of lacing can also add to stability. Special Lacing is not considered within this category. Ranging from Free to Supportive.
Traction
The ability of the shoe to maintain stable contact with the ground, mostly determined by the construction of the sole. Added components from external brands such as Vibram or Megagrip can highly influence traction. Ranging from Slick to Very Grippy.
Breathability
The overall mesh density of the upper. Ranging from closed to open
Propulsion
The amount of forward pushing energy return determined by the construction of the sole. Various sole types can add a propulsive effect to the sole such as a Rocker construction or a carbon plate in combination with an energy-returning foam. Ranging from Relaxed to Aggressive.
Drop
The difference in height from heel to forefoot. Ranging from 0mm to 12mm.
Stack Height
The amount of forward pushing energy return determined by the construction of the sole. Various sole types can add a propulsive effect to the sole such as a Rocker construction or a carbon plate in combination with an energy-returning foam. Ranging from Relaxed to Aggressive.
Width
The shoes overall width at its base. This category only refers to the upper to provide information for the overall fit. Ranging from Narrow to Wide.
Width
The overall weight of the shoe. For comparison, we always use the weight of size US 9 for men. Ranging from Ultra Light to Heavy—Ultra Light (<240g), Lightweight (240–280g), Medium (280–320g), Heavy:  (>320g).

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